New wedding boutique opens in Hull’s Fruit Market

A contemporary bridal boutique has opened in Hull’s Fruit Market.

Ghost Orchid Bride will sell a combination of designer wedding gowns and indie labels at the store in Humber Street.

Owner Katey Headley wanted to provide a boutique environment for brides to choose a dream dress, away from crowded fitting rooms.

She said: “Choosing a wedding dress is a very exciting experience so we work incredibly hard to give our brides a fun, memorable and stress-free day.

“We operate a private appointment policy so brides can come along with friends and family, enjoy some music and a glass of Prosecco while they choose the perfect dress. It makes the day a really fun-filled and relaxing occasion.

Some of the designer wedding dresses at Ghost Orchid Bride.

“Our brides come from all over the country, so being in such a vibrant area surrounded by lively bars and restaurants means they can celebrate their day of wedding dress shopping with a nice meal and a cocktail or two.”

The appointment-only store features dresses by top bridal designers including Alexandra Grecco, Daughters of Simone, And For Love and Chantel Lauren.

Katey said: “We work with amazingly creative designers who push boundaries within the bridal industry. Our brides are fashion conscious and want to wear something exclusive on their wedding day that will turn a few heads.

“Our styles range from minimal designs through to edgy elegance and we have a bridesmaids range as well.” 

Ghost Orchid Bride is the latest business to open in Humber Street.

Ghost Orchid Bride is the latest business to open in the Fruit Market, after new bar and brewery Taphouse Brewpub and soon to be followed by fashion boutique Tessies and urban gym The Temple.

The reinvention of the Fruit Market is being driven forward by Wykeland Beal, the regeneration company formed by commercial developer Wykeland Group and housebuilder Beal Homes, as part of the Fruit Market LLP joint-venture with Hull City Council.

Tom Watson of Wykeland Beal, said: “We’re delighted another local independent business has opened in the Fruit Market and one that is so original and distinctive.

“The retail element of the Fruit Market is now really taking off and adding to the whole experience for visitors.”