EVENTS

Create a roadmap for your business success.

Grow your business with our series of practical, in-person workshops, designed to give you the essential skills and knowledge you need to succeed. These free sessions are open to businesses based in the East Riding of Yorkshire and are held at various locations across the region. Each workshop lasts between 2 to 3 hours and covers vital areas including Marketing, Finance, Legal Compliance, and Business Planning.

Planning is key to long-term success. This workshop helps you review your business journey so far and lay the groundwork for a robust business plan. Ideal for newly launched businesses, and best attended after completing our Marketing, Finance, and Legal sessions. If you're just starting out, we recommend attending our 'Introduction to Starting a Business' session first.

Looking to strengthen your business skills and knowledge? Make sure to book your place by contacting our Business Support Team on 01482 391622 or Email us at business.support@eastriding.gov.uk.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!

Operational excellence on the high street is about more than systems — it’s about people, preparation and confidence. This hands-on workshop brings together theft prevention, de-escalation and staff confidence with planning for busy periods, seasonal peaks and local events.

Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session is designed to help businesses move away from reactive firefighting, the session focuses on realistic actions that improve safety, flow and readiness throughout the year.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

This is session one of a two-part on-line workshop series, the focus of this session is visibility and discovery, helping customers find your High Street based business at the exact moment they’re searching locally.

You’ll learn:
• How customers search for local businesses online
• Why some businesses appear at the top of Google search and map results
• How to optimise your Google Business Profile to attract more visits
• What builds trust instantly (and what puts customers off)
• How reviews, photos, and accurate business information influence decisions

This session lays the foundations every local business needs to be competitive online, with clear actions you can implement immediately to improve your local presence.

Delivered by expert 43 Clicks on behalf of Hull and East Yorkshire Business Support Services.

If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today! Be sure to also book onto the second part of this series ‘Turn Visibility into Loyal Customers - Content, Retention & Sustainable Growth Online’ which are also available to book now.

Your website should do more than just showcase your business — it should help it grow.

Join our Business Website Workshops, designed to help small business owners plan and create websites that truly work for them.

In this practical session, you’ll learn how to:

• Identify what your business really needs from a website
• Choose the right platform for your goals and budget
• Understand what makes your site visible on Google (SEO basics)
• Build trust with customers through smart design and content choices
• Plan your site’s structure and write a clear, effective brief

Customers have more choice than ever about where they spend their time and money on the high street. This practical, in-person workshop focuses on how customers actually choose where to go, where to enter and where to return.

Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session explores shopfront impact, clear USPs, local marketing and customer experience, giving participants realistic, low-cost actions they can apply immediately to drive footfall, increase engagement and encourage repeat visits.

This is a jargon free, no theory workshop — just practical ideas that work in real high street environments.

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

This is session two of a two-part on-line workshop series which focuses on engagement, retention, and long-term growth, helping you turn online visibility into repeat visits to your high street business and lasting customer relationships.

You’ll learn:
• Which social media platforms are worth your time (and which aren’t)
• How to create simple, local-first content that builds familiarity and trust
• How to reuse content efficiently using free and low-cost tools
• What your website really needs to support local customers
• How to retain customers, collect data responsibly, and increase lifetime value

You’ll leave with a clear content plan, retention ideas you can apply straight away, and guidance on what to do next, and what not to do, as your business grows.

Delivered by expert 43 Clicks on behalf of Hull and East Yorkshire Business Support Services.

If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today! Be sure to also book onto the first part of this series (if you haven’t already) ‘Get Found Where It Matters - Local Search, Google & First Impressions’ which are also available to book now.

Ready to turn your LinkedIn presence into a growth engine for your business?

This 2.5-hour online session is designed for professionals and businesses looking to use LinkedIn as a strategic tool for visibility, engagement, and business development. Whether you’re new to the platform or refining your approach, this interactive workshop will guide you through the essentials of building a strong presence, connecting with your ideal audience, and supporting your business goals.

With live demonstrations and real-time guidance, you’ll gain practical, actionable insights you can implement straight away.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

Transform your marketing in just one session!

Forget dry lectures and endless slides — this interactive, hands-on workshop will guide you through creating a simple, powerful, and actionable one-page marketing plan tailored to your business.

What You’ll Gain
• A step-by-step process for identifying your target customers and understanding their needs and motivations.
• Tools to analyse competitors and uncover your unique market edge.
• A clear method to map your sales channels – online, offline, and referral – aligned with your customer journey.
• Confidence to clarify your value proposition and craft compelling messages that connect with your audience.
• A completed One Page Sales & Marketing Plan template to take away and implement immediately.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Operational excellence on the high street is about more than systems — it’s about people, preparation and confidence. This hands-on workshop brings together theft prevention, de-escalation and staff confidence with planning for busy periods, seasonal peaks and local events.

Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session is designed to help businesses move away from reactive firefighting, the session focuses on realistic actions that improve safety, flow and readiness throughout the year.

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!

Customers have more choice than ever about where they spend their time and money on the high street. This practical, in-person workshop focuses on how customers actually choose where to go, where to enter and where to return.

Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session explores shopfront impact, clear USPs, local marketing and customer experience, giving participants realistic, low-cost actions they can apply immediately to drive footfall, increase engagement and encourage repeat visits.

This is a jargon free, no theory workshop — just practical ideas that work in real high street environments.