EVENTS

Transform your marketing in just one session!

Forget dry lectures and endless slides — this interactive, hands-on workshop will guide you through creating a simple, powerful, and actionable one-page marketing plan tailored to your business.

What You’ll Gain
• A step-by-step process for identifying your target customers and understanding their needs and motivations.
• Tools to analyse competitors and uncover your unique market edge.
• A clear method to map your sales channels – online, offline, and referral – aligned with your customer journey.
• Confidence to clarify your value proposition and craft compelling messages that connect with your audience.
• A completed One Page Sales & Marketing Plan template to take away and implement immediately.

Why Attend?

Expect energy, interaction, and practical results.
You’ll work directly on your own marketing plan through live exercises, case studies, and group discussions. By the end, you’ll walk away with a clear, actionable toolkit to boost your sales and marketing effectiveness – without jargon or overwhelm.

Are you a business in Hull or East Yorkshire looking for advice on your workforce, recruitment, training, and skills? Then look no further.

HEY Business Support is delighted to launch a new drop-in appointment service. Taking place at business centres across the region, these free 1-hour appointments are taking place now!

Our advisor can provide expert support on:

Sourcing funding for workforce skills training & development, and for upskilling, including UKSPF funding and Skills Bootcamps.

Recruiting apprentices, trainees and student placements; including advice on the apprenticeship levy, and levy transfer

Workforce planning, workforce development, and health & wellbeing in the workplace

Signposting to other sources of business support, funding and advice.

These are Drop-In appointments available between 12pm – 3pm at The Edge Hub, Hull on the following dates:

Wednesday 19th November

Wednesday 3rd December

Wednesday 17th December

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
• Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!

Ready to turn your LinkedIn presence into a growth engine for your business?

This 2.5-hour online session is designed for professionals and businesses looking to use LinkedIn as a strategic tool for visibility, engagement, and business development. Whether you’re new to the platform or refining your approach, this interactive workshop will guide you through the essentials of building a strong presence, connecting with your ideal audience, and supporting your business goals.

With live demonstrations and real-time guidance, you’ll gain practical, actionable insights you can implement straight away.

What You’ll Learn
Understand both the LinkedIn platform and your presence on it by:
• Learning the basics — plus how to use LinkedIn effectively as a team.
• Exploring the pros and cons of promoting your business through personal profiles versus company pages.
• Discovering how to leverage LinkedIn’s premium features to boost visibility, reach, and engagement.
• Gaining the confidence to make informed decisions about how your business shows up — and stands out — on LinkedIn.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Want to design eye-catching, professional content without the cost?

This online session is perfect for businesses looking to get the most out of Canva’s FREE version. While some premium features are restricted, the available tools are still incredibly powerful for creating high-quality visuals that elevate your brand.

Over the course of this 2-hour live, online workshop, you’ll receive step-by-step guidance and live demonstrations, making it easy to follow along and apply your new skills in real time.

What You’ll Learn
Design for impact — both inside and outside your business — by:
• Exploring how to use Canva to create a wide range of marketing materials, from social media graphics and branded templates to presentations and online media assets.
• Learning to navigate the platform with confidence, use design elements effectively, and maintain consistent branding across all your content — helping your business stand out both online and offline.

Ready to take your design skills to the next level?

This 2-hour online session is perfect for businesses and individuals already using Canva Pro who want to unlock its full potential. With access to premium features, you’ll learn how to create standout, professional content while streamlining your workflow.

Through live demonstrations and expert guidance, you’ll discover how to make the most of your subscription and transform the way you design for your business.

What You’ll Learn
Using Canva Pro’s premium tools, you will:
• Master advanced features such as the Brand Kit, Magic Resize, Content Planner, and Background Remover.
• Explore premium templates, stock images, and video assets to enhance your visuals and elevate your brand.
• Learn practical tips for team collaboration, folder organisation, and template creation — helping you save time and ensure consistent, high-quality content across your marketing materials.
• Gain a deeper understanding of how to use Canva Pro strategically to support and strengthen your brand identity.
• Receive a downloadable “crib sheet” — your quick-reference guide to premium features — packed with practical tips for improving design efficiency and visual impact.

Get informed about your legal responsibilities from day one.

Grow your business with our series of practical, in-person workshops, designed to give you the essential skills and knowledge you need to succeed. These free sessions are open to businesses based in the East Riding of Yorkshire and are held at various locations across the region. Each workshop lasts between 2 to 3 hours and covers vital areas including Marketing, Finance, Legal Compliance, and Business Planning.

This workshop offers a clear overview of the legal framework and compliance issues involved in running a business. From choosing the right legal structure to understanding employer responsibilities, this session will help you stay compliant and confident.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
• Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

Ready to turn your LinkedIn presence into a growth engine for your business?

This 2.5-hour online session is designed for professionals and businesses looking to use LinkedIn as a strategic tool for visibility, engagement, and business development. Whether you’re new to the platform or refining your approach, this interactive workshop will guide you through the essentials of building a strong presence, connecting with your ideal audience, and supporting your business goals.

With live demonstrations and real-time guidance, you’ll gain practical, actionable insights you can implement straight away.

This workshop will teach you how to keep safer online at work and home through a number of simple steps that you can put in place.

It will help you to understand the different security measures available and how to prioritise which to implement. There will be interactive elements exploring password security, local data threats and informative Top Tips to take away.

No understanding of technical IT concepts is required, this workshop is not aimed at IT personnel – and is perfectly suited to professionals from a range of industry roles, sectors, and experience.

You’ll gain an insight into real life examples of cyber attacks that have happened within our region, and how cyber crime can impact significantly in many ways, not just on your business.

A thorough discussion with key learnings and takeaways will be provided around online crime and fraud for businesses in the Yorkshire area.

Click below to book now!

Ready to take your design skills to the next level?

This 2-hour online session is perfect for businesses and individuals already using Canva Pro who want to unlock its full potential. With access to premium features, you’ll learn how to create standout, professional content while streamlining your workflow.

Through live demonstrations and expert guidance, you’ll discover how to make the most of your subscription and transform the way you design for your business.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!

Create a roadmap for your business success.

Grow your business with our series of practical, in-person workshops, designed to give you the essential skills and knowledge you need to succeed. These free sessions are open to businesses based in the East Riding of Yorkshire and are held at various locations across the region. Each workshop lasts between 2 to 3 hours and covers vital areas including Marketing, Finance, Legal Compliance, and Business Planning.

Planning is key to long-term success. This workshop helps you review your business journey so far and lay the groundwork for a robust business plan. Ideal for newly launched businesses, and best attended after completing our Marketing, Finance, and Legal sessions. If you're just starting out, we recommend attending our 'Introduction to Starting a Business' session first.

Your website should do more than just showcase your business — it should help it grow.

Join our Business Website Workshops, designed to help small business owners plan and create websites that truly work for them.

In this practical session, you’ll learn how to:

• Identify what your business really needs from a website
• Choose the right platform for your goals and budget
• Understand what makes your site visible on Google (SEO basics)
• Build trust with customers through smart design and content choices
• Plan your site’s structure and write a clear, effective brief

Each workshop also includes the opportunity to book a free, one-hour one-to-one consultation, giving you tailored advice and a personalised action plan for your business.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Want to design eye-catching, professional content without the cost?

This online session is perfect for businesses looking to get the most out of Canva’s FREE version. While some premium features are restricted, the available tools are still incredibly powerful for creating high-quality visuals that elevate your brand.

Over the course of this 2-hour live, online workshop, you’ll receive step-by-step guidance and live demonstrations, making it easy to follow along and apply your new skills in real time.

Transform your marketing in just one session!

Forget dry lectures and endless slides — this interactive, hands-on workshop will guide you through creating a simple, powerful, and actionable one-page marketing plan tailored to your business.

What You’ll Gain
• A step-by-step process for identifying your target customers and understanding their needs and motivations.
• Tools to analyse competitors and uncover your unique market edge.
• A clear method to map your sales channels – online, offline, and referral – aligned with your customer journey.
• Confidence to clarify your value proposition and craft compelling messages that connect with your audience.
• A completed One Page Sales & Marketing Plan template to take away and implement immediately.

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
• Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Ready to take your design skills to the next level?

This 2-hour online session is perfect for businesses and individuals already using Canva Pro who want to unlock its full potential. With access to premium features, you’ll learn how to create standout, professional content while streamlining your workflow.

Through live demonstrations and expert guidance, you’ll discover how to make the most of your subscription and transform the way you design for your business.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Your website should do more than just showcase your business — it should help it grow.

Join our Business Website Workshops, designed to help small business owners plan and create websites that truly work for them.

In this practical session, you’ll learn how to:

• Identify what your business really needs from a website
• Choose the right platform for your goals and budget
• Understand what makes your site visible on Google (SEO basics)
• Build trust with customers through smart design and content choices
• Plan your site’s structure and write a clear, effective brief

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Ready to turn your LinkedIn presence into a growth engine for your business?

This 2.5-hour online session is designed for professionals and businesses looking to use LinkedIn as a strategic tool for visibility, engagement, and business development. Whether you’re new to the platform or refining your approach, this interactive workshop will guide you through the essentials of building a strong presence, connecting with your ideal audience, and supporting your business goals.

With live demonstrations and real-time guidance, you’ll gain practical, actionable insights you can implement straight away.

This practical, three-part programme is designed to take you from a curious AI beginner to an informed practitioner. Through hands-on workshops and an instructor-led, supportive environment, you’ll learn to use AI safely and effectively in your business.

Already confident with tools like ChatGPT, Google Gemini, or Microsoft Copilot? Feel free to pick and choose the workshops that suit your needs — there’s no requirement to start with the Foundations session. Each workshop stands alone, allowing experienced users to dive straight into the topics that matter most.

We focus on real-world examples (in plain English), not complex theory or jargon. Attend one or all three workshops—each builds your confidence and practical know-how.

Get the most out of The Supply Chain Network – an online platform which allows your business to find suppliers, promote your products and services, find new opportunities/ clients and display your commitment to using local supply chains wherever possible.

All of this is achieved through three main tools Supplier Directory, The Opportunities Map and The Supply Chain Promise.

This session provides an online guided tour of The Supply Chain Network website, demonstrating the use and functions of the site, with time for any questions you may have. You will be shown how to get the best out of your Supplier Directory profile and ensure the site is working for you. This session is for anyone who has an interest in registering and using the site or who has registered or listed already and wants to learn more.

Book now!