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From JAMIE.GOODWIN@HULLCC.GOV.UK | Tuesday 16 April 2019

Tessies has relocated from Newland Avenue into a larger unit in Humber Street.

Owner Nicola Gibbons, right, with manager Anna Carter at Tessies in Hull's Fruit Market.

A new fashion boutique has opened its doors in Hull’s Fruit Market.

Tessies, which specialises in eclectic womenswear, jewellery and accessories, has relocated from Newland Avenue into a larger unit in Humber Street.

It joins fashion independents 19point4 and Poorboy Boutique in the redeveloped area.

Owner Nicola Gibbons said: “This is a new chapter for Tessies. It’s our 10th year and we’re so excited to be on Humber Street surrounded by creative businesses and galleries - we’re now in an environment where we feel we can grow.

“Our fashion style will complement our neighbours at 19point4 and Poorboy Boutique perfectly. We all offer something a bit different so customers can visit Humber Street and come away with some exciting fashion finds.

Owner Nicola Gibbons, right, and manager Anna Carter feel Tessies is now in the right environment to grow.

“There a shift in retail now with people looking to support independent businesses where the customer experience is very personal and friendly and where people are valued and listened to.

“We’re passionate about making our customers feel happy and positive about themselves, so we’ve created a relaxing environment with some customer-friendly touches, such as spacious changing rooms with solid doors and books to keep children occupied while mum tries on clothes.”

Decorated and fitted out by Nicola, with help from manager Anna Carter, the decor includes a leafy feature wall, neon signs, vintage furniture and a blush and mint colour scheme. Trailing ivy hangs from the geometric lighting and luxe accents are dotted around the funky space.  

Tessies stocks labels such as Daphnea and Sophyline both in store and online.

Nicola said: “It’s taken a lot of hard work to get the look of the shop just right. We’ve really enjoyed having a blank canvas to decorate in our own style.

“We’ve kept the industrial feel of the unit but softened it with feminine colours, retaining our signature style which our existing customers will recognise and our new customers will hopefully love.”

Tessies stocks labels such as Parisian brands Daphnea and Sophyline, and London labels Goldkid and Nova - both in store and online.

The transformation is being driven by Wykeland Beal, the regeneration company formed by commercial developer Wykeland Group and housebuilder Beal Homes, as part of the Fruit Market LLP joint venture with Hull City Council.