Luminary of music and entertainment announced as keynote speaker for The Business Day 2024

Ulvaeus, a true luminary in the world of music and entertainment, has delighted and touched the hearts of millions across the globe with his extraordinary talents.

He will talk about the creation of ABBA Voyage, leadership, entrepreneurship, Artificial Intelligence (AI), Technology, Innovation, Meta Data and the complexity of business in the music industry.

This eagerly anticipated event will bring together more than 650 regional and national business leaders, for an unforgettable day of insights, creativity, and knowledge sharing.

As a founding member of ABBA, he played an instrumental role in shaping the sound of a generation and leaving an indelible mark on the music industry.

His creative genius and ability to connect with audiences have earned him accolades and a place in the pantheon of music legends.

Stephen Parnaby OBE, The Business Day event director, said: "We are honoured and ecstatic to welcome Björn Ulvaeus to The Business Day as our keynote speaker.

"His contributions to music and culture are unparalleled, and his presence will undoubtedly elevate The Business Day to new heights.

"Delegates will have the opportunity to gain first-hand insights from a true visionary; his keynote address will be the highlight of the day.”

Mark Lonsdale, general manager at Bridlington Spa and producer of The Business Day, said: “Bridlington Spa is renowned for attracting major names to the region and I am delighted that Björn will be gracing the stage of our Edwardian Theatre as our keynote speaker.

“Delegates can look forward to a thought-provoking and inspiring address that will delve into Mr Ulvaeus' experiences, insights, and observations from his remarkable journey in the entertainment industry.

"With a career spanning decades, Björn will share valuable perspectives on creativity, collaboration, innovation, and the power of music to transcend boundaries.”

The Business Day 2024 will take place on Friday 7 June.