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From Insider Media | Thursday 13 September 2018

More than 50 creative agencies in Leeds have collaborated on a new partnership to complement the city's bid to be the new home of Channel 4.

The 'All In. Leeds' campaign aims to showcase the creativity of the region, as well as encouraging creative businesses to sign up to a manifesto to help shape the future of the sector through five key points: education, community, talent and diversity, businesses and creativity.

Channel 4 is currently undertaking a pitch process to decide which city will be selected as its new National HQ and base for two new creative hubs. The new project is designed to show the pitch committee and Channel 4 what the city and region have to offer.

A representative from All In. Leeds said: "Leeds is fortunate to have a very well represented creative agency community, but rarely do we actually work together on a common cause. Through 'All In. Leeds.' we've come together to demonstrate how transformative it would be for us, and for Channel 4, to choose Leeds as their new home.

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